I’ll be honest, I’m not a huge fan of talking about traction on social media. But many people who have booked a call with me have mentioned that they struggle with their social media traction. In some cases, they have none at all.
What I mean by social media traction
Here is what I mean by social media traction: when you organise a party, you put lots of work into it. You think about a theme, you decorate, invest in food and entertainment and you invite people. But no one comes.
Not having social media traction is like speaking to a void, like having a party where no one is actually coming. And yes, it might sound dramatic but given the effort we put into creating content and engaging on social media, it would be nice to see that it pays off.
What does social media traction looks like
The definition of success when it comes to social media, changes based on your objectives.
If you have a business, you might want to find new possible customers.
If you sell services you are probably looking at people to message you.
If you are an influencer you are probably looking at the engagement rate of your posts.
Surely, you must have a reason why you are working on your social media. And if you don’t, that’s a nice first step to take.
But what if even if you post video, share stories, create longer posts, tag, hashtag and send messages to people, you don’t see any results?
Before you start going down the rabbit hole of paid adverts and promotions, think about why you really have no social media traction.
Why You Have No Social Media Traction
From my time spent working on people’s stories, businesses and communication, what I found out is that if you have no or little social media traction it’s because you need to:
- Clarify your message
- Be consistent
- Show your face or the faces behind the business
- Focus on your audience
- Share a story
Start With A Story
When you approach your social media content with a story in mind you inevitable need to think about:
- The story you want to share and why it’s important
- Who you want to reach and why they could benefit from that story (aka audience)
- The most authentic way for you to share the story
Starting with a story is the most effective way to give a meaning to all of your content and to make sure you always have something to say to the right people.