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Instinct will save your communication strategy: Van Praet Quote

By: Ngalula Beatrice Kabutakapua 30 October 201813 December 2018 HOW TO IMPROVE & PERSONALISE YOUR COMMUNICATION, HOW TO INNOVATE YOUR COMMUNICATION STRATEGYfeatured

Throughout my career in marketing and advertising, I have worked on every side of the market research and strategic planning industries […] what I have seen is that […] beyond the instruction of market research, to act with instinct and intuition has proven the most fruitful. Van Praet, D. Unconscious branding. Palgrave Macmillan, p XI

What a toddler book taught me about listening

By: Ngalula Beatrice Kabutakapua 23 October 20187 December 2018 HOW TO IMPROVE & PERSONALISE YOUR COMMUNICATION, HOW TO INNOVATE YOUR COMMUNICATION STRATEGYfeatured

To communicate or not to communicate. To listen or not to listen. It might not sound like a constant struggle, a battle. Yet, when faced with the choice of opening up ourselves or avoid deeper discussions, more often than not we decide to go for the small talk. This can lead to shallow conversations and…

Brief Guide: How to film yourself with a smartphone

By: Ngalula Beatrice Kabutakapua 16 October 201824 November 2018 HOW TO IMPROVE & PERSONALISE YOUR COMMUNICATIONfeaturedLeave a Comment

Never been much of a selfie girl, in fact, I have never really liked it. Yet, when I started working on the documentary series (IN)VISIBLE CITIES, I found out the excited people following the project online were hungry for more visual insights on our travelling around the world. That’s when I began using my mobile…

How To Get More Likes on Facebook

By: Ngalula Beatrice Kabutakapua 9 October 20184 November 2018 HOW TO IMPROVE & PERSONALISE YOUR COMMUNICATION, HOW TO INNOVATE YOUR COMMUNICATION STRATEGYfeatured

London was just waking up when I took a ride with a complete stranger to get to an interview to Oxford. The air was pungent but warm, more than I could ever remember in London. The quiet order of the 5am streets punched with the memory of the night before, fighting to convince my son…

3 Books That Will Improve Your Communication Skills

By: Ngalula Beatrice Kabutakapua 2 October 201812 November 2018 HOW TO BE YOURSELF AND COMMUNICATE, HOW TO IMPROVE & PERSONALISE YOUR COMMUNICATIONfeatured1 Comment

In an unknown central city in Italy, an aspiring foreign correspondent is taking part in a conference. Listening, mainly, the experiences of established journalists who have fascinatingly travelled all over the world to narrate the stories of others. One of them mentions a name: Ryszard Kapuściński. The girl never heard that name before but surely,…

5 compelling reasons why your organisation needs a persona

By: Ngalula Beatrice Kabutakapua 23 September 201812 November 2018 HOW TO INNOVATE YOUR COMMUNICATION STRATEGYfeaturedLeave a Comment

In ancient Rome, a persona, was a theatrical character, a mask. The term is now widely used in marketing where it is suggested to create a “persona” of the ideal customer to focus sales effort. But there are at least 5 reasons why your organisation too needs its own persona, personality, character.

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Why I’m using Pay What You Can model for a communication workshop

By: Ngalula Beatrice Kabutakapua 4 October 20184 November 2018

HOW TO INNOVATE YOUR COMMUNICATION STRATEGY1 Comment

One of the most formative experiences of my adult life has been moving from Rome to Cardiff, in Wales, to study international journalism. The whole process was very new to me: living without my family in a foreign country; sharing the house with flatmates from all over the world; managing serious finance. Because I’m obsessed…

Why You Don’t Need to Be an Extrovert to Be an Effective Communicator

By: Ngalula Beatrice Kabutakapua 25 September 201812 November 2018

HOW TO BE YOURSELF AND COMMUNICATE, HOW TO IMPROVE & PERSONALISE YOUR COMMUNICATIONLeave a Comment

Have you ever watched Scandal? It’s an amazing TV series centered around the White House communication director, Olivia Pope. She is bold, witty, straightforward and very effective on the job. But in her private life, she enjoys a glass of red wine, popcorn and some alone time at home. You can count her friends on…

The biggest problem about charity communication and how you can fix it

By: Ngalula Beatrice Kabutakapua 20 September 20184 November 2018

HOW TO INNOVATE YOUR COMMUNICATION STRATEGYLeave a Comment

Before moving to the UK, my concept of charity was: helping out homeless people outside Termini station in Rome; organising festive dinners for people who otherwise would have spent way too much time alone; fundraise for young students like me who could not afford an education. Everything about it was local, simple, immediate. Yet, once…