Storytelling is an art that we are all capable of. This is why during my workshops, I call the participants storytellers. I am, you are, they are.
But that doesn’t mean that it’s going to come easy nor that it will present itself immediately.
We spend so much time doing anything but telling stories that we need to get used to it again. We need to relearn the skill.
Business storytelling is a skill you need to relearn
Think about it as if you had learned to ride a bike as a child. You then spent decades not approaching a bike at all. When you decide to ride a bike again, will it come naturally, flawlessly right away? No.
It’s going to take some time.
How to relearn the skill of telling stories
The first step in embracing your storytelling skills, is to let go of fear. It can be fear of anything: external judgement, internal judgement, doubts… Let them go.
Secondly, you need to practice, practice, practice and again, practice. If you don’t put your story out there, if you don’t try you’ll always stay in your comfort zone and won’t improve much.
Give Storytelling Time
Getting your story right for your audience, for you, requires time, dedication, attention. It might seem like everyone else is doing it better, the truth is that they have just had more time to practice.