Communication is a quiet revolution

Hands up if you have heard this one before: if you want to be heard you have to SCREAM. Where scream doesn’t necessarily mean with your voice but with every other feature we use to communicate: clothes, music, colours, personality. I certainly did. And for a while I beat myself up because I wasn’t loud…

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Tips to keep your energy level up

How do you keep your energy level up when you feel knackered, tired and demotivated? I asked myself this question lately because my energy level has been quite low and when that happens, my communication and marketing material suffer.

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What makes a great blog post?

A cousin guide to dating. Rassegna Stampa. Tell it to Bea. Khorakhanè. My great blog posts The above is a selection of the many blogs I owned and managed throughout the years. It was back in the 2005/2006 when I started and I was using the blue and white MSN platform, which now sounds so…

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How to find your ideal audience

In 1998 my best friend changed. She had absorbed an obsession that kept her glued to written pages, laid on a bed. To my surprise she wasn’t the only one. Other friends of the same age had developed the same obsession. What a surprise was in the end to discover that the contagion had spread…

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Do this one thing if you want people to know what you’re doing

“Did I have this conversation with you?” That was one of the most common phrases of my flatmate during my university years in the UK. She would have conversations on anything with anyone and brainstorm about the latest things she discovered. As a minimalist communicator I found that inspiring and I brought that lesson with…

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If you want to say something, just say it

If you want to say something, just say it. Sounds repetitive and simple, yet how many time I wished I had this sentence sculpted into my brain so that I wouldn’t forget. I would have loved to have it sculpt in my brain that day when I said “Excuse me” to the passing-by man working…

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