Storytelling is at the heart of every business and brand
I’m Zakiya, founder of Mindwalk Yoga, a social enterprise and virtual yoga studio focused on yoga therapy for anxiety, stress, and trauma. Mindwalk Yoga has just turned seven months. I began working with Beatrice four months after launch. I had a clear mission (in my head), to reach under-represented people, especially women of colour with empowering yoga for mental wellness, but finding the mental space to get the words out to explain what I was doing, and why I was doing it was challenging. I did four storytelling coaching sessions with Beatrice and we covered everything from exploring my mission, business planning, the importance of audience insight, and my start-up my story. Beatrice is very knowledgeable and shares her expertise in a welcoming and accessible way. I would always look forwards to our time together, plus she always did a comprehensive write-up so I had clear next steps. I’m now in a much stronger position and I have a clearer vision for Mindwalk Yoga, plus I have developed some tools including audience profiles, a clear business strategy, and an articulated start-up story that I am proud to share. One of the reasons I choose to work with Beatrice is because she is a woman of colour, which for me was an important factor. Being coached by an inspirational woman I can resonate with made me feel safe and supported in equal measures. Storytelling is at the heart of every business and brand. Beatrice has empowered me to use my stories to grow and develop Mindwalk Yoga.
BEATRICE N. KABUTAKAPUA
Zakiya Bishton, Founder of Mindwalk Yoga