Business storytelling helps you connect more authentically to your customers, your team members, your employees … you have probably heard this a million times. And I agree, it’s true.

But business storytelling is not only the performance of telling the story: the hand gestures, tone of voice, posture. Telling a compelling story is about: knowing what story to share, listening to your audience and taking action.

Which is why, when you work with me, you’ll find I have a very peculiar approach to business storytelling. I will work with you to:

  1. identify the objectives,
  2. connect them to those of your audience,
  3. and only then we’ll focus on the performance of the story.

That’s the last step.

Because of the powerful impact of storytelling, I only work with people who are trying to make the world a better place: that’s underestimated entrepreneurs and purpose-driven organisations. 

From an organisation full of people too nervous, worried, refusing to, feeling unable to write - she had us all producing and writing content by the end of the day. And not just producing content but doing so with enthusiasm and joy. It was a sight to behold. Throughout she held our hands, firmly, kindly, calmly and with humour. She was and is a genius at this.