Business storytelling helps you connect more authentically to your customers, your team members, your employees … you have probably heard this a million times. And I agree, it’s true.
But business storytelling is not only the performance of telling the story: the hand gestures, tone of voice, posture. Telling a compelling story is about: knowing what story to share, listening to your audience and taking action.
Which is why, when you work with me, you’ll find I have a very peculiar approach to business storytelling. I will work with you to:
- identify the objectives,
- connect them to those of your audience,
- and only then we’ll focus on the performance of the story.
That’s the last step.
Because of the powerful impact of storytelling, I only work with people who are trying to make the world a better place: that’s underestimated entrepreneurs and purpose-driven organisations.