Three steps to a clearer communication

“I went to a workshop a few days ago and I was told if I wanted to step up my game with Instagram, I had to get in touch with hundred people every day. “How am I going to do that? I have family and a freelance job!” This was a new friend of mine…

Read More

How To Make Dreams A Reality

As a freelance professional, I have the opportunity to work from home and many other places with a good wifi, nice coffee and an inspiring ambience. Office nomadism is part of the characteristics of my work and also a source of inspiration for the reflections on communication that I share through my newsletter. Which is…

Read More

Instinct will save your communication strategy: Van Praet Quote

Throughout my career in marketing and advertising, I have worked on every side of the market research and strategic planning industries […] what I have seen is that […] beyond the instruction of market research, to act with instinct and intuition has proven the most fruitful.  Van Praet, D. Unconscious branding. Palgrave Macmillan, p XI 

Read More

What a toddler book taught me about listening

To communicate or not to communicate. To listen or not to listen. It might not sound like a constant struggle, a battle. Yet, when faced with the choice of opening up ourselves or avoid deeper discussions, more often than not we decide to go for the small talk. This can lead to shallow conversations and…

Read More

How To Get More Likes on Facebook

London was just waking up when I took a ride with a complete stranger to get to an interview to Oxford. The air was pungent but warm, more than I could ever remember in London. The quiet order of the 5am streets punched with the memory of the night before, fighting to convince my son…

Read More

Why I’m using Pay What You Can model for a communication workshop

One of the most formative experiences of my adult life has been moving from Rome to Cardiff, in Wales, to study international journalism. The whole process was very new to me: living without my family in a foreign country; sharing the house with flatmates from all over the world; managing serious finance.  Because I’m obsessed…

Read More