How to find your ideal audience

In 1998 my best friend changed. She had absorbed an obsession that kept her glued to written pages, laid on a bed. To my surprise she wasn’t the only one. Other friends of the same age had developed the same obsession. What a surprise was in the end to discover that the contagion had spread…

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If you want to say something, just say it

If you want to say something, just say it. Sounds repetitive and simple, yet how many time I wished I had this sentence sculpted into my brain so that I wouldn’t forget. I would have loved to have it sculpt in my brain that day when I said “Excuse me” to the passing-by man working…

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Three steps to a clearer communication

“I went to a workshop a few days ago and I was told if I wanted to step up my game with Instagram, I had to get in touch with hundred people every day. “How am I going to do that? I have family and a freelance job!” This was a new friend of mine…

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Be Brave Enough to Be Creative

You know that Error page that appears on the internet when a page cannot be found on a website? While reading my LinkedIn feed, I discovered an organisation called Missing Children Europe, had created an app that converted those 404 error page in poster of missing children. Wow! Right?

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This TV series will make you understand what storytelling is about

When the screen turns black and the music stops, I’ve already been crying for at least 10 minutes. This is my summarised relationship with NBC TV series, This Is Us, the one tv series that will make you understand what storytelling is about. If my tears are not enough to prove how its storytelling is…

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Instinct will save your communication strategy: Van Praet Quote

Throughout my career in marketing and advertising, I have worked on every side of the market research and strategic planning industries […] what I have seen is that […] beyond the instruction of market research, to act with instinct and intuition has proven the most fruitful.  Van Praet, D. Unconscious branding. Palgrave Macmillan, p XI 

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