Communication is a quiet revolution

Hands up if you have heard this one before: if you want to be heard you have to SCREAM. Where scream doesn’t necessarily mean with your voice but with every other feature we use to communicate: clothes, music, colours, personality. I certainly did. And for a while I beat myself up because I wasn’t loud…

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Tips to keep your energy level up

How do you keep your energy level up when you feel knackered, tired and demotivated? I asked myself this question lately because my energy level has been quite low and when that happens, my communication and marketing material suffer.

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What makes a great blog post?

A cousin guide to dating. Rassegna Stampa. Tell it to Bea. Khorakhanè. My great blog posts The above is a selection of the many blogs I owned and managed throughout the years. It was back in the 2005/2006 when I started and I was using the blue and white MSN platform, which now sounds so…

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How to find your ideal audience

In 1998 my best friend changed. She had absorbed an obsession that kept her glued to written pages, laid on a bed. To my surprise she wasn’t the only one. Other friends of the same age had developed the same obsession. What a surprise was in the end to discover that the contagion had spread…

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If you want to say something, just say it

If you want to say something, just say it. Sounds repetitive and simple, yet how many time I wished I had this sentence sculpted into my brain so that I wouldn’t forget. I would have loved to have it sculpt in my brain that day when I said “Excuse me” to the passing-by man working…

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Three steps to a clearer communication

“I went to a workshop a few days ago and I was told if I wanted to step up my game with Instagram, I had to get in touch with hundred people every day. “How am I going to do that? I have family and a freelance job!” This was a new friend of mine…

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