Instinct will save your communication strategy: Van Praet Quote

Throughout my career in marketing and advertising, I have worked on every side of the market research and strategic planning industries […] what I have seen is that […] beyond the instruction of market research, to act with instinct and intuition has proven the most fruitful.  Van Praet, D. Unconscious branding. Palgrave Macmillan, p XI 

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What a toddler book taught me about listening

To communicate or not to communicate. To listen or not to listen. It might not sound like a constant struggle, a battle. Yet, when faced with the choice of opening up ourselves or avoid deeper discussions, more often than not we decide to go for the small talk. This can lead to shallow conversations and…

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Brief Guide: How to film yourself with a smartphone 

Never been much of a selfie girl, in fact, I have never really liked it. Yet, when I started working on the documentary series (IN)VISIBLE CITIES, I found out the excited people following the project online were hungry for more visual insights on our travelling around the world. That’s when I began using my mobile…

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How To Get More Likes on Facebook

London was just waking up when I took a ride with a complete stranger to get to an interview to Oxford. The air was pungent but warm, more than I could ever remember in London. The quiet order of the 5am streets punched with the memory of the night before, fighting to convince my son…

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3 Books That Will Improve Your Communication Skills

In an unknown central city in Italy, an aspiring foreign correspondent is taking part in a conference. Listening, mainly, the experiences of established journalists who have fascinatingly travelled all over the world to narrate the stories of others. One of them mentions a name: Ryszard Kapuściński. The girl never heard that name before but surely,…

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Why You Don’t Need to Be an Extrovert to Be an Effective Communicator

Have you ever watched Scandal? It’s an amazing TV series centered around the White House communication director, Olivia Pope. She is bold, witty, straightforward and very effective on the job. But in her private life, she enjoys a glass of red wine, popcorn and some alone time at home. You can count her friends on…

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