Why You Don’t Need to Be an Extrovert to Be an Effective Communicator

Have you ever watched Scandal? It’s an amazing TV series centered around the White House communication director, Olivia Pope. She is bold, witty, straightforward and very effective on the job. But in her private life, she enjoys a glass of red wine, popcorn and some alone time at home. You can count her friends on…

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5 compelling reasons why your organisation needs a persona

In ancient Rome, a persona, was a theatrical character, a mask. The term is now widely used in marketing where it is suggested to create a “persona” of the ideal customer to focus sales effort.  But there are at least 5 reasons why your organisation too needs its own persona, personality, character. 

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The biggest problem about charity communication and how you can fix it

Before moving to the UK, my concept of charity was: helping out homeless people outside Termini station in Rome; organising festive dinners for people who otherwise would have spent way too much time alone; fundraise for young students like me who could not afford an education.  Everything about it was local, simple, immediate.  Yet, once…

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