

Business Storytelling Coach
This is the simple yet impactful story of how I organized an event in six weeks to celebrate Black Businesses in the London area. But first things first: I have used the expression “organize a successful event” and it’s crucial for you to pause and define what success looks like.
When organizing the Black Business Festival in collaboration with Wempower, our goals were to:
And we hit the marks. Yet, we only had six weeks to organize the event, set up the online marketing, invite people, find speakers and sponsors, and figure out what to offer people through goodie bags and as a light meal.
The Black Business Festival ran so smoothly and beautifully, we were asked to organize it again soon. And while it isn’t likely that we’ll do that soon (but rather after a year), we are so glad to have reached our goals:
The event was a success and we are so delighted it helped people. Now we have the feedback for the next edition and can also celebrate putting all these together in just six weeks.
You too can have a super successful event. In fact, let me know in the comment what event you are working on.