We are often blocked about sharing our stories thinking it’s going to be personal or we are going to be too vulnerable. And we do that because we forget that those stories are not for us. They are for them: for our customers who need our help; for our teams to be inspired; for our audience to take action.
In fact, we share stories to:
- Teach
- Inspire
- Explain
- Motivate
- Build trust
Anything else is decoration.
By welcoming the fact that a story is an act of kindness, all the fear related to sharing them fades away. But what are the stories you can share about a year that shook us, awaken us and challenged us in the most beautiful and ugliest ways?