My clients are incredible human beings, filled with love for others, and motivated to make change happen. Yet, when I ask them to share with me why they started their business, there is often an awkward silence followed by a series of generic answers. And I know there is more than what they casually mention. In fact, lots come out during our sessions.
I was once in their shoes: knowing why I wanted to start a business but not necessarily wanting to share why I was the one to have started my business.
For all entrepreneurs, that’s a romantic story to tell. And like all romances, it requires a good level of internal digging. Once you’re on the other side, you realise how beautiful it is to share your story and how worth it is.Successful business storytelling starts from the inside Click To Tweet
Acknowledging why you started your business is an ongoing process
Let me start with a premise. I work independently, mostly online and mostly with women of colour. But I wasn’t able to fully express why I started a storytelling coach business until I started writing my book. Which starts like this:
How many eureka moments can you have in a lifetime? I can count at least three in mine. The first was when my middle-school teacher traumatised me in front of the entire class. The second when a coworker referred to my skin complexion as being a persuading feature to present to stakeholders. The third was when after receiving multiple awards, dinners with Nobel Prize Laureates, travelling the world and fundraising thousands of pounds, an interview in Oxford made me feel like an impostor.
The more I dug into the contents of the book, the clearer I became about why I wanted to work as a storytelling coach. And in case you don’t know what a storytelling coach does, I can help you out by telling you what I do: helping underestimated entrepreneurs to leverage their stories into their marketing and communication material to be more visible on their own terms, connect to the right audience and boost their confidence.
This is what storytelling has done for me
So here is the first truth about why I started my business: to give the gift of freedom to other people who for their race, heritage, gender, and age have been underestimated or unheard.
Although that might be the first reason, there are at least 21, which you can happily explore below.
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I wish I could show you how I felt when trying to fit my business into the standards of someone else. But it’s not something visible from the outside: trying hard to be someone you are not does not translate into a particular feature. But if you have been there with me, you know what I mean: ❌grounding yourself to the floor ❌constantly unsatisfied (although you don’t know why) ❌politely smiling to unfitted business advice (even if you deeply disagree) ❌feeling like you are wearing a suit (that’s way too small for you anyway) Do you know what I mean? Storytelling broke me free from that. I had to know my story, own my story, in order to share it on my own terms. And as an entrepreneur like myself and probably you, that means: ⭐️having my own definition of success ⭐️wearing whatever I consider business clothes ⭐️selling without becoming I completely different person I’m still the same Bea who dances like crazy to the @jonbonjovi , who is addicted to learning and struggles to imagine a world without travelling. Between a dance, a trip and new university degrees, I have failed, grown and learned about creating a business that literally looks like me! 😎 I don’t have a before and after picture to share with you, but everything changed since I started using storytelling as a tool to create authentic business relationships. Hopefully the change is contagious 🥰 DM me if you want help making the change! #iseeyou #realentrepreneurlife #realentrepreneur #storytellingforbusiness #changejob #changeyourlife #youshouldreadthis #startingabusiness #marketingtips #blackentrepreneurs #wocentrepreneurs
Here is the truth about why I started my business
- To be free
- To be me
- To feel in control of my finance
- To speak my truth
- To merge my love for stories with writing and coaching
- To avoid having to compromise my choices
- To be able to travel whenever and wherever
- To constantly grow as a person and as an entrepreneur
- To make sure I change my workspace scenery
- To choose who to work with
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My office today: I spent two hours in the M&S cafe working on a workshop I'll be running in Siena, Italy at the end of the summer and another I should co-run at the end of the year. Nomadims is part of my working from home set up. Sometimes is perfect. Sometimes it sucks. But is surely always interesting Where did you work from today? (This one is for the people who think I work in my pyjama 🤦🏾♀️) #wfh #wfhm #wfhmom #m&s #italy #comms #communications #nomadism #myofficetoday
- To make your stories more visible
- To let you know there are other ways to market yourself
- Because your success is our collective success
- Your work deserves the front page of any magazine
- To give you permission to be yourself
- To help you make the change we both want to see
For all the little Bea out there:
- To see themselves reflected in professionals
- To let them know they can achieve whatever they want
- To give them permission to be themselves
- So that they learn to take control of their narrative
And although the list could go on and on, I’ll stop here. You get the idea, don’t you?
Why does this matter?
Because for each truth about why I started my business, there are infinite stories to tell. And as entrepreneurs, we often think we have no stories to tell and if we do, we might feel they are not that interesting.
Our stories arsenal is virtually infinite and its effect is worth the effort.
Now tell me, why did you start your business?
Let me know in the comments or send me a message.