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Instinct will save your communication strategy: Van Praet Quote

Instinct will save your communication strategy: Van Praet Quote

Throughout my career in marketing and advertising, I have worked on every side of the market research and strategic planning industries […] what I have seen is that […] beyond the instruction of market research, to act with instinct and intuition has proven the most fruitful. 

Van Praet, D. Unconscious branding. Palgrave Macmillan, p XIÂ